José Melim, Director of Easy José Coffee.
Easy José Coffee is a coffee roaster that is paving the way for the coffee industry; working faithfully, year on year with the same communities so that we, and they, can benefit from a loyal partnership.
First and foremost, we’re all about coffee – great coffee. Coffee that tastes great and that has a great and true story behind it. We are traceable, transparent and ethical; we know who we work with and we deeply respect them.
Our company goals are to source the highest quality products honestly and fairly, and to continually take steps that have a positive impact on every community with which we work. We believe that phrases like ‘Direct Trade’ and ‘Specialty Coffee’ have meaning beyond marketing and are at the core of the company’s mission.
PICTURED: VILLAGE CHIEF CARLOS CAMACHO INSPECTING DRYING COFFEE WITH JOSÉ MELIM OF EASY JOSÉ COFFEE.
FRESHLY WASHED COFFEE CHERRIES
Easy José has a very close partnership with the indigenous Mayni community who live in the Peruvian forest.
Working with the chiefs, farmers and small co-operatives, José ensures that their processes and practices used are leading the industry for standards. This combined effort has seen their coffee produced to an excellent quality, fetching the high price at market that it deserves.
Our investment in and support to these communities has guaranteed that we are the only company able buy these coffees; meaning we really do have world exclusive coffee.
To us, direct trade is more than the buying and selling of coffee. We trade in ideas, share in experience and learn from each other. José has clear streams of communication directly to the chiefs of the communities from whom we buy our coffee. There is a connection and a shared passion in striving for excellence.
We work in this way with all of the communities involved in our chain, both at home and abroad. The work we do with the Mayni safeguards the forest as well as the way of life, ensuring that families and communities can thrive the way they want, not in a way that is dictated to them. The work we do with communities as home engages and inspires young people involve themselves in this incredible industry.